Marketing:
LJC
Lamar Johnson Collaborative (LJC)
Associate, Senior Marketing Manager
Photography / Narrative Development / Creative Direction / Strategy / Procurement / Collateral
Lamar Johnson Collaborative (LJC) is a full-service architecture and design firm. As the Senior Marketing Manager, Lauren worked closely with executive leadership and market leaders to identify new business opportunities, develop and implement comprehensive marketing strategies, build project teams, and grow the firm. Lauren led, and supported, the development of countless compelling proposals and presentations, performed market and client research, monitored and evaluated the effectiveness of the pursuit pipeline, provided art direction for commissioned photoshoots, photographed select projects and firm events, and developed and managed content for social media campaigns, marketing collateral, and award submissions.
Programs/Interfaces used: Adobe CS, Microsoft Office & Outlook, PowerBI, Deltek, Asana, OpenAsset, Rhinoceros, LinkedIn, Instagram, Hootsuite, WordPress, Ghost.io.
Proposals, Presentations, Placemats & Visualizations*
Creative Direction / Design / Data Visualization / Narrative Development / Copywriting / Copy Editing / Binding & Printing
In a highly collaborative process, Lauren partnered with executive leadership, market leaders, and technical staff to prepare competitive qualification material to best communicate LJC’s value, approach, and expertise in order to secure new business. Due to the unique nature of each pursuit, Lauren’s direct contributions varied from project to project and even phase to phase. In the selected examples, Lauren led the creative and narrative direction of, and served as the sole designer for, the content shown.
*Photographs by others, courtesy of Lamar Johnson Collaborative.
Photography (Firm Culture, Events & Select Projects)*
Photography / Styling / Narrative Development
Reverberation is the annual design publication for LJC. To capture the firm culture, collaborative atmosphere, and design vision Lauren visited LJC’s offices as well as select project sites. Levering her background in both photography and editorial design, Lauren composed each image to maximize flexibility and positive and negative space, allowing text and graphics to be added alongside, or on top of, the images. This approach increases efficiency during post-production and allows images to be seamlessly incorporated into the publication design.
*Editorial design and architecture by Lamar Johnson Collaborative.
Photoshoot Art Direction
Art Direction / Styling / Narrative Development
In collaboration with the architectural project managers of each project, Lauren helped lead the overall vision, composition, and styling of numerous photoshoots. Managing teams of photographers, photo assistants, and models, Lauren ensured that the design and overall intent of the project was not just documented, but celebrated.
*Photographs below are courtesy of Lamar Johnson Collaborative.
Bespoke Proposals*
Creative Direction / Narrative Development / Data Visualization / Copywriting & Editing / Value Proposition / Binding & Printing
For select projects, Lauren partnered with an in-house graphic designer to develop bespoke proposals and marketing collateral that closely aligned with project aspirations and aesthetics, creating graphic styles and details that functioned as extensions of both LJC’s and the client’s brands. Lauren led the creative direction and oversaw the narrative development of these projects and partnered with market leaders and technical staff to best position the proposed team.
*Collaborated with an in-house designer for graphic identity.
Storyboarding for Bespoke Proposals
Creative Direction / Narrative Development
When her capacity was limited, Lauren partnered with an in-house graphic designer to develop the framework of bespoke proposals. In these instances, Lauren would outline the overall requirements and priorities of the pursuit in order to storyboard the organization and progression of the material needed. This storyboard would be shared with the designer along with visual/stylistic references to guide the design of a template. Lauren would then work with the designer to finalize a proposal template that she could then use to populate with project specific content.
