Storytelling
For Lauren, process is just as important as the product. She loves a deep dive into the details and is adept at oscillating through multiple depths and perspectives to identify and synthesize themes. An inherent dot connector, Lauren works closely with organizations, and individuals, to demystify design and communication processes, identifying where they have come from, where they are, and where they want to be. She then transforms this information into engaging narratives that are approachable, accessible, and poignant.
Lauren’s storytelling approach is guided by the formula: Principles + Process = Product.
Photography
Visual imagery is an integral part of Lauren’s storytelling process. Leveraging her formal training as a photographer and as an architect, she ensures that all visuals will best support your narratives and celebrate your designs. Whether it be photographs that she composes, photoshoots that she directs, photographs that she retouches, or collections of photographs that she curates, all imagery will work in harmony with accompanying text and graphics to communicate your vision.
Narrative Development
With written services such as copywriting and copy editing and visual services such as photography, diagramming, and data visualization, Lauren will partner with you to best communicate your values, vision, and design intent to your target audience. This includes identifying any gaps in your existing narratives and can range from project procurement to milestone marketing to award preparation and conference presentation proposals.
Creative Direction
Through the intersection of business development, marketing strategy, narrative development, visual communication, and design, Lauren will closely collaborate with you to align your creative content with your goals and values. Through carefully curated collateral, she will help you connect with your audience(s), communicate your value, maintain consistency and relevancy, and grow your business.
Strategy
Ranging from market and communication strategy to business strategy to market research, Lauren will partner with you to identify, outline, refine, and measure your path to success.
Procurement
From prepositioning and Go/No-go evaluation to LOI/RFQ/RFP preparation, and interview presentations/contracting, Lauren will work closely with you to support all stages of the procurement pipeline in order to best position you and your team for the project.
Collateral
Ranging from printed material such as books, cards, pamphlets, posters, and swag to digital documents such as qualification packets, pitch decks, white pages, newsletters, etc. Lauren will ensure that your material attracts, educates, and excites.
